sam judd analysis of professional music video:

Professional music video analysis:
The music video I am analysing is smack my bitch up by the prodigy, the reason I am analysing this video is because it is very unconventional in lots of senses.

First of all, the whole video is a point of view shot, which is very unconventional and you don’t see it that often, but it also has a brilliant effect, especially if it is very well done the whole way through as it is in this video. There isn’t any diversity in the camera work of this video as it is all shot from the same angle, which makes you question if much thought has gone into this video, but also you have to remember that they have had to assess each shot throughout the video so that nothing is given away until the end.

An unusual thing about this music video is that at the beginning of the video it seems that someone is just performing a daily routine e.g. shower, shave, get dressed, and then you see the person pouring then swigging a drink, and then it goes from putting shoes on, to show them snorting a line of cocaine, and I thought that this was unusual because lots of music videos are heavily influenced by drugs, but you don’t often see people taking them in music videos.
There aren’t many special effects in this video, but the ones they use aren’t anything like CGI they are just devices to make the video look and seem more realistic. For example, when you see the person vomit, it looks real, and there is a sound effect with it too, this makes it seem realistic.
Another thing that makes this video very unconventional is that later on in the video the person enters an “erotic bar”, and there are scenes of nudity and aggressiveness towards the dancers, and then he leaves with one of the dancers. There are then e few sex scenes, the dancer leaves and then the camera looks towards the mirror and reflecting back is a frail looking girl sitting on the end of the bed, which is what the whole video pretty much leads up to, but I think that this is very different to most other music videos and it is very original.